What is the branding initiative?

The City of Two Rivers, WI is excited to kick off a branding initiative that will uncover and define the Two Rivers story and develop a brand strategy aimed to inspire residents as well as attract visitors, talent and investment.

The city has partnered with CivicBrand, a branding agency that focuses exclusively on community branding and public engagement. CivicBrand has developed a process that puts public engagement at the heart of all community branding projects. The CivicBrand team will visit Two Rivers, WI multiple times for what they call “Brand Camp.” During these visits they will tour the community, engage with stakeholders and residents, and run focus groups and workshops.

This website will serve as a project engagement portal where you will be able to participate in surveys, provide feedback, download data and keep up with the branding process.

The deliverables of the community branding project will be the development of a brand platform and implementation strategy. In addition, CivicBrand will be producing a documentary of the entire process so everyone can gain insight into the process.

Be sure to sign up for notifications so you can be the first to know about future survey questions, public meetings and events, and project updates. You are the secret ingredient to making this a successful project!